29 Aug 2011

Some fruit drinks have no fruit in them

Fruit drinks marketed with tall claims of providing hydration to children contain as little as 5 per cent fruit, while some others have none at all, health experts have claimed.
And to make matters worse, many are loaded with added sugar.
The experts found Ribena squash promotes its vitamin C content without making clear that 90 per cent of the vitamin content is artificially added to the drink because it contains such a small amount of fruit juice.
..........The report, called Soft Drinks, Hard Sell, comes after the soft drinks industry reported its highest growth rate in seven years in 2010, with UK consumption reaching 14.6billion litres annually.

"Our survey found some truly misleading marketing blatantly used to drive sales and increase children's soft drinks consumption, which contributes to tooth decay and the UK's record rates of childhood obesity," the Daily Mail quoted The Children's Food Campaign's Clare Panjwani, who wrote the report, as saying.

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